Latest trends in audio marketing, legal advice on public music playback, and inspiration for your business.
Forget radio hits. Discover how to combine the Mongolian steppes with a Balinese massage and 432 Hz frequencies so your client completely drifts away.
You have a Premium account, so you think you can play playlists in your salon? Unfortunately, copyright law and the terms of service of streaming platforms are unforgiving. Find out why "music from your phone" could land you a fine — and how to do it legally.
"We apologize, we're running 15 minutes behind." That sentence usually spells disaster and frustration. But not everywhere. As a regular guest at some of Europe's finest hotels, I've noticed that in certain places, waiting actually becomes... a pleasure. The secret? It's not the complimentary coffee — it's what your ears hear.
You walk into an elegant salon, you smell luxurious coffee, you admire the minimalist design — and then suddenly you hear a loud advertisement for cough syrup. Sound familiar? Find out why random radio is the fastest route to dismantling the brand identity you've carefully built, and how SoundYou can change that.
As the founder of SoundYou, I'm often asked why I focused specifically on the Wellness industry. The answer is simple: as a customer, I'd had enough. Enough of laundry detergent ads during a massage, and enough of music that irritated rather than soothed my senses. Read about why I decided to declare war on random radio stations — and how this change can save the image of your salon.
As an academic lecturer, I often tell my students: 'Silence sells, noise drives people away.' In my doctoral research, I demonstrated that the right BPM (music tempo) can increase the average transaction value by up to 15%. So why do owners of luxury spas still play free radio, destroying the sales potential of their business?
