SoundYou Logo
BlogPricingFAQ
Open PlayerSign Up
SoundYou Logo

SoundYou for your industry

Music that builds appetite. Premium Audio – PPL & PRS Exempt.

From morning coffee with Jazz-hop to evening dining with Smooth Jazz. Legal background music that increases ticket size and creates the perfect ambiance.

Explore Restaurant PlaylistsTry 7 days for free
Restaurant atmosphere with curated music
Guests enjoying dinner in an elegant vibe

3 reasons guests order less (and how sound fixes it)

1
Problem

Audio chaos instead of a consistent vibe

Radio, random playlists, and ads break the dining rhythm. Lack of control lowers perceived quality and shortens visits.

2
Problem

Wrong tempo at the wrong time

Fast music during fine dining increases tension, slow music at lunch reduces table turnover. Tempo changes buying behavior.

3
Problem

Legal and reputation risk

Spotify/YouTube in‑venue lacks a public license. Fines are one thing — ads during meals damage premium perception.

Industry challenges

Music as a sales and atmosphere tool

Neurogastronomy in practice

Brighter tones enhance sweetness, lower tones emphasize bitterness in coffee. Sound actually changes taste perception.

Control flow and average ticket size

Faster tempo at lunch speeds turnover. Slower at dinner extends stays and boosts dessert/wine orders.

Consistent brand signature

Guests remember the vibe. A coherent soundtrack builds recognition and higher ratings.

Fully legal, zero ads

One subscription = public performance license. No ads, no risk, full control over guest experience.

How to choose music for restaurants and cafes? A SoundYou guide

Great sound is not just background. It shapes taste, dwell time, and purchase decisions. Here is how we design music for dining:

1. Lunch Rush vs. Fine Dining — tempo control

Lunch uses 90–110 BPM (funk, upbeat jazz) to speed turnover. Dinner slows to 60–70 BPM (smooth jazz, piano) to extend visits and increase ticket size.

2. The cafe as a “Third Place”

Cafes are for work and meetings. Lo‑Fi, Coffee House Jazz, and Acoustic Covers support conversation and focus without tiring staff.

3. Taste and sound — neurogastronomy

Higher frequencies enhance sweetness, lower tones emphasize bitterness. We match brighter tones to desserts and coffee, deeper warmth to savory dinners.

4. No ads = no dissonance

Ads during meals ruin the experience. SoundYou removes them completely so the guest stays in a premium mood.

Why it works: science and hospitality practice

Neurogastronomy and consumer‑behavior research show that controlled sound increases dwell time and basket value. In practice: more orders, higher tips, and stronger reviews.

Neurogastronomy: How sound changes the taste of food

Did you know high-pitched sounds enhance sweetness, while low-pitched tones emphasize the bitterness of coffee? This is Neurogastronomy. At SoundYou, we engineer audio backgrounds that make food taste better and wine feel more premium.

The "Radio Effect" Disaster

Imagine your guest enjoying a premium steak when a radio ad for stomach medicine starts playing. It instantly kills the appetite and the vibe. A Premium Restaurant cannot afford to lose control over its audio environment.

Controlling Table Turnover

Music is your tool for managing traffic flow:

  • Lunch Rush (12:00 - 14:00): We use faster tempos (90-110 BPM). Subconsciously, this encourages guests to eat faster, freeing up tables.
  • Fine Dining (18:00 - 22:00): We slow it down (60-70 BPM, Jazz, Piano). Guests feel relaxed, order dessert, a second bottle of wine, and stay longer, increasing the average ticket size.

FAQ about music in restaurants and cafes