SoundYou Knowledge Base contributor

Zdzisław Dębicki

Zdzisław Dębicki contributes articles about business music and customer-experience design to the SoundYou Knowledge Base.

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Published articles

The Economics of Sound: Why Radio in a Spa Is Sabotaging Your Revenue?

As an academic lecturer, I often tell my students: 'Silence sells, noise drives people away.' In my doctoral research, I demonstrated that the right BPM (music tempo) can increase the average transaction value by up to 15%. So why do owners of luxury spas still play free radio, destroying the sales potential of their business?